Privacy Policy

Our privacy policy addresses the following questions:

When does The Vineyard collect my personal information?

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The Vineyard gathers information from members and visitors in the following ways: voluntary submission from customers placing orders, requests to join The Vineyard’s mailing lists, cookie technology and IP addresses.


When you shop at, we may need to collect information that helps us identify you. This may include your name, address, zip code, country, and email address, as well as telephone numbers at which you can be contacted when purchases are made or orders placed. Other specific services may have additional informational requirements. On occasion, we may also collect additional personal information if you choose to enter a contest or complete a survey form.

When you order from The Vineyard, we also ask for your name, shipping address, telephone number, and your credit card number, billing address, and expiration date (your "Order Information.") This information is necessary for us to process your order and to notify you about important changes to the Web Site, new features, or special offers you may find useful. If you would rather not receive this information, simply notify us at You may also be given the option to receive occasional, special offers from companies other than The Vineyard. If you have chosen to receive this information and change your mind, simply notify us at


We use cookies to store and track your preferences to provide you with a more personalized experience. A cookie is a message sent to your browser from a Web server and stored on your computer's hard drive. Most Internet sites use cookies. You can set your browser preferences to reject all cookies, but this will prevent you from using most customized services, and you may have to repeatedly enter personal information in order to participate in various services or promotions. Cookies make your experience easier by saving your preferences and passwords. We also use cookies that contain no personal information at all. These cookies help us estimate our audience size, determine which areas of the TheVineyardVa Web site are the most popular, and serve targeted advertising.

IP Address

We may log IP addresses for the purposes of systems administration, or to report information in aggregate form to our retail partners and advertisers (e.g., how many visitors logged in to our Web Site) in a form that is not personally identifiable. An IP address is a number that is assigned to your computer automatically when you use the Internet. When you visit a particular Web page in the TheVineyardVa Web site, our servers log your IP address.

How is my personal information used?

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Customized Look and Feel

The Vineyard gathers visitor and customer information to provide you with an effortless, satisfying experience. For instance, we may use your personal information to greet you when you return to our site and to provide you with specific information (such as your previous purchases and recommendations for new purchases), as well as services we think will be of interest to you. We review our members' preferences, demographics, traffic patterns, and other information - as a whole - so that we can better understand who our audience is and what it wants.

Banner Advertising

Tracking member preferences also helps us provide useful, targeted advertising. Targeted ads are those that are much more likely to be of interest to you and are more productive for our advertisers. We do not share your personal information with advertisers. We, or third-party ad servers acting on our behalf, act as the middleman between you and the advertisers that want to reach you. Our third-party ad servers may have access to your personal information, but are bound by the terms of this Privacy Statement.


If you elect to join one of The Vineyard’s email lists, or you register with our site, from time to time we may e-mail you with informative messages about our services or third-party products that may be of interest to you. When you request, you will be added to our e-mail list for weekly tastings and information about other specials and special events. You may notify us at any time that you wish to discontinue such mailings.

Who does The Vineyard share information with?

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We do NOT sell or share your personal information with any other businesses or organizations. We do NOT keep your credit card number(s) on our servers. If you request, we will maintain hard copy files of credit card numbers to facilitate future ordering. In either event, credit card information is used only to process credit transactions through our financial institutions. In general, we will not disclose any personal information to third parties, except to the extent necessary to provide you with a requested product or service, or under circumstances required by law. We will disclose your personal information when we believe in good faith that any applicable law, regulation, or legal process requires it, or where we believe disclosure is necessary to protect or enforce our rights or the rights of another member. We may also disclose aggregated statistics in order to describe our services and audience to prospective partners, advertisers, investors, and other third parties. Aggregate data is not traceable to you specifically.

Specific uses of personal information that vary from this Privacy Statement (if any) may be found in the Legal Information or privacy policies applicable to that particular service. To the extent that you are notified of uses of your personal information which are different from those described in this Privacy Statement, or in a separate contest or promotion, the uses of which you are specifically notified will govern that service, sweepstakes, contest, or promotion. We do not control the privacy policies of our advertisers and other third party sites to which we provide banner ads and links. If you click through a banner ad or link and submit your information to an advertiser, you will be subject to their privacy policies. We assume no responsibility or liability for these third party policies or the actions of non-affiliated third parties.

What are my options to control the use of my personal information?

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Most browsers can be configured to reject cookies or alert you when cookies are being sent. You may request the removal of your personal information from our customer records by sending an e-mail to You must provide complete information to facilitate this removal, including any additional e-mail addresses you have provided to The Vineyard. We will send an email to confirm your request. After you respond to our confirming e-mail, we will remove your information from our database. We use this confirmation process to avoid deleting e-mail addresses due to fraudulent activity. Residual information may remain in our archives and records, but this information will not be used for a commercial purpose (however we may notify you of major changes to our service from time to time). We reserve the right to retain information on registered members who have violated our Legal Policies.

What else should I know about my privacy?

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You should be aware that if you voluntarily disclose personal information on-line in a public area, that information might be collected and used by others. We do not control the actions of our visitors and registered members. If you disclose personal information in a review, Message Board posting, or any other publicly accessible place, you do so at your own risk and you understand that your information may be collected and used by others to send you unsolicited messages, advertisements, or for other purposes.

Protection of your privacy begins with you . You are solely responsible for maintaining the secrecy of any passwords, and you should always be careful and responsible whenever disclosing information online. This Web Site has security measures in place to protect the loss, misuse, and alteration of the information under our control. When you place orders or access your account information, we use a secure server. The secure server layer (SSL) encrypts all information you input before it is sent to us.

The Vineyard will not share your personal information with third parties unless you have consented to the disclosure or the disclosure is necessary to (1) comply with the law or with legal process, (2) protect and defend our rights and property, (3) protect our customers or users from misuse or unauthorized use of the Web Site, or (4) protect the personal safety or property of our customers or the public.

Links to Other Web Sites

TheVineyardVa Web Site contains links to other sites, operated by third parties, that we think may be of interest to you. The Vineyard encourages third parties to follow appropriate privacy standards and policies, but is not responsible for the actions of those third parties, the content of their web sites, or any practices they may follow.

How do I accept this Privacy Policy?

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By using the site and services, you signify your acceptance of this Privacy Policy. If you do not agree or are not comfortable with any policy described in this Privacy Policy, your only remedy is to discontinue use of the TheVineyardVa site. We reserve the right to modify this Privacy Policy at any time. Your continued use of any portion of the TheVineyardVa site following notification or posting of such changes, will constitute your acceptance of those changes. If you have questions or concerns about our specific policies, please send an e-mail to

Use By Minors site is for adults of legal age in the states or territories where they reside and usage by minors is not intended. That said, the safety of children is very important to us. Children, particularly those under the age of 13, should always ask parents or guardians for permission before sending personal information to or to anyone contacted through our websites.